Discount on highly-acclaimed new book!
'Great advice' - Dragons' Den's James Caan. 'Insight for any donor' - The Body Shop. 'Freakonomics for charity - but with better cartoons' - charity CEO
Category Archives: Promoting giving
How should advice on charitable giving be priced?
Answer: In a way that aligns the advisor’s incentives with those of the beneficiary. But which way does that? Along with many others, I’m often asked to advise donors about finding good charities to support and/or strategies to make their … Continue reading
Posted in Analysing giving, Promoting giving
Tagged advice, advisor, Donation, Giving, Impact, incentive, Philanthropy, pricing
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How do you know if your charity is making any difference? Take control
Charities need to understand which parts of their activities are working and which aren’t. But to really understand the charity’s impact, we need to know not only what did happen, but what would have happened without the charity’s work. Imagine … Continue reading
Does donor education achieve anything? Here’s how to find out
I ran a session this month with The Philanthropy Workshop, the flagship donor education programme invented by Rockefeller Philanthropy Advisors and run in the UK by the Institute of Philanthropy. It’s one of numerous activities by advisors, private banks and universities … Continue reading
Why comparing giving in the US and in the UK is a total red herring
If I had a pound for every time I’d heard people try to compare giving in the US and in the UK, I’d have more pounds than is given in both together. It’s a rubbish comparison. Here’s why. First, they … Continue reading
Posted in Analysing giving, Promoting giving
Tagged Charity, Donation, Donor, Donors, Giving, Philanthropy, US UK comparison international
4 Comments
Book: It Ain’t What You Give, It’s The Way That You Give It
It Ain’t What You Give, It’s The Way That You Give It ‘The Freakonomics of the charity world – with better cartoons’ – Martin Houghton-Brown, CEO, Missing People ‘Great advice: inspiring, entertaining and much-needed’ – James Caan, Dragons’ Den panellist ‘A unique and very clear … Continue reading
Posted in Promoting giving
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Promoting giving to charity is like marketing discretionary purchases
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
Why do charities ignore millions of donors?
Despite my giving £200 to Cancer Research UK through JustGiving when a friend did a sponsored something, I never heard a bean from Cancer Research UK about it. A year later, I gave £100 to another charity when another friend … Continue reading
Posted in Promoting giving
Tagged Charity, Donate, Donor, Donor experience, Giving, Giving behaviour, Giving White Paper, Just Giving, Justgiving, New donor, Sponsor, Sponsorship
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Designer brands drive charitable giving
Wearing designer logos virtually doubles donations According to a study reported by The Economist, all you have to do to increase donations is to dress well! A team of volunteers knocking on doors solicited donations raised nearly twice as much when … Continue reading
Who gives to charity, why, who doesn’t, why not & what to do about it
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and … Continue reading
Let’s inspire better giving, by…. celebrating failure!
When did you last hear of a charity that was rubbish? By some estimates, fully 60% of donations are made with no research into the charity’s performance. Whereas about 0% of commercial investments are made with no research into the … Continue reading
Posted in Promoting giving
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Caroline Fiennes @carolinefiennes 