Tag Archives: Donor experience

Does donor education achieve anything? Here’s how to find out

I ran a session this month with The Philanthropy Workshop, the flagship donor education programme invented by Rockefeller Philanthropy Advisors and run in the UK by the Institute of Philanthropy. It’s one of numerous activities by advisors, private banks and universities … Continue reading

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Posted in Analysing giving, Promoting giving | Tagged , , , , , , , , , , , , , | 1 Comment

Promoting giving to charity is like marketing discretionary purchases

Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading

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Why do charities ignore millions of donors?

Despite my giving £200 to Cancer Research UK through JustGiving when a friend did a sponsored something, I never heard a bean from Cancer Research UK about it. A year later, I gave £100 to another charity when another friend … Continue reading

Posted in Promoting giving | Tagged , , , , , , , , , , , | 14 Comments