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Tag Archives: Donor experience
I ran a session this month with The Philanthropy Workshop, the flagship donor education programme invented by Rockefeller Philanthropy Advisors and run in the UK by the Institute of Philanthropy. It’s one of numerous activities by advisors, private banks and universities … Continue reading
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading