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Tag Archives: Donor experience
Does donor education achieve anything? Here’s how to find out
I ran a session this month with The Philanthropy Workshop, the flagship donor education programme invented by Rockefeller Philanthropy Advisors and run in the UK by the Institute of Philanthropy. It’s one of numerous activities by advisors, private banks and universities … Continue reading
Promoting giving to charity is like marketing discretionary purchases
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
Why do charities ignore millions of donors?
Despite my giving £200 to Cancer Research UK through JustGiving when a friend did a sponsored something, I never heard a bean from Cancer Research UK about it. A year later, I gave £100 to another charity when another friend … Continue reading
Posted in Promoting giving Tagged Charity, Donate, Donor, Donor experience, Giving, Giving behaviour, Giving White Paper, Just Giving, Justgiving, New donor, Sponsor, Sponsorship 14 Comments