Discount on highly-acclaimed new book!
'Great advice' - Dragons' Den's James Caan. 'Insight for any donor' - The Body Shop. 'Freakonomics for charity - but with better cartoons' - charity CEO
Tag Archives: Giving White Paper
Promoting giving to charity is like marketing discretionary purchases
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
Why do charities ignore millions of donors?
Despite my giving £200 to Cancer Research UK through JustGiving when a friend did a sponsored something, I never heard a bean from Cancer Research UK about it. A year later, I gave £100 to another charity when another friend … Continue reading
Posted in Promoting giving
Tagged Charity, Donate, Donor, Donor experience, Giving, Giving behaviour, Giving White Paper, Just Giving, Justgiving, New donor, Sponsor, Sponsorship
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Who gives to charity, why, who doesn’t, why not & what to do about it
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and … Continue reading
Caroline Fiennes @carolinefiennes 