Tag Archives: Increasing giving

NatWest’s Community Force programme is crushingly awful

Posted on October 18, 2011 by carolinefiennes

NatWest’s Community Force programme creates huge amounts of waste for charities and doesn’t even reward merit. It’s the worst programme for giving money to charity I’ve ever seen. Here are the larger of my concerns about it: It’s massively wasteful … Continue reading →

Posted in Analysing giving | Tagged Charity, charity of the year, corporate giving, corporate philanthropy, corporate volunteering, Donor, Impact, Increasing giving, NatWest, Philanthropy, RBS, terrible philanthropy, Volunteering, wasteful philanthropy | 5 Comments

Promoting giving to charity is like marketing discretionary purchases

Posted on May 24, 2011 by carolinefiennes

Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading →

Posted in Promoting giving | Tagged Charity, Donor experience, Donors, Giving Green Paper, Giving White Paper, Increasing giving, Marketing giving, more philanthropy, new donors, Philanthropy | 1 Comment

Tag Archives: Increasing giving

NatWest’s Community Force programme is crushingly awful

Promoting giving to charity is like marketing discretionary purchases

This is not my main blog. For insights, advice and analysis of giving and charities, go to www.giving-evidence.com

Discount on highly-acclaimed new book!

Recent Posts

CarolineFiennes on Twitter

Philanthropy on Twitter

Charity on Twitter

Index