Tag Archives: Increasing giving

NatWest’s Community Force programme is crushingly awful

NatWest’s Community Force programme creates huge amounts of waste for charities and doesn’t even reward merit. It’s the worst programme for giving money to charity I’ve ever seen. Here are the larger of my concerns about it: It’s massively wasteful … Continue reading

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Promoting giving to charity is like marketing discretionary purchases

Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading

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