Discount on highly-acclaimed new book!
'Great advice' - Dragons' Den's James Caan. 'Insight for any donor' - The Body Shop. 'Freakonomics for charity - but with better cartoons' - charity CEO
Tag Archives: who gives
Who’s the most generous nation on Earth?
It’s not the US! According to The Economist, the rankings contain a few surprises: Australia 57% New Zealand 57% Canada 56% … Continue reading
Posted in Analysing giving
Tagged America, Charity, Country, Donors, Giving, Giving behaviour, helping, Nation, Philanthropy, US, who gives
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Who gives to charity, why, who doesn’t, why not & what to do about it
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and … Continue reading
Caroline Fiennes @carolinefiennes 