Tag Archives: who gives

Who’s the most generous nation on Earth?

It’s not the US! According to The Economist, the rankings contain a few surprises: Australia               57%   New Zealand        57% Canada                  56% … Continue reading

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Who gives to charity, why, who doesn’t, why not & what to do about it

A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and … Continue reading

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