Designer brands drive charitable giving

Wearing designer logos virtually doubles donations

According to a study reported by The Economist, all you have to do to increase donations is to dress well! A team of volunteers knocking on doors solicited donations raised nearly twice as much when wearing designer gear as when they weren’t (38 EUR cents against
19).

This is particularly interesting because most people who work for charities (and are doing the asking) are not people interested in brands. They’re a different value mode : brand-conscious people tend to be outer-directed people, whereas most people in charities are inner-directed. To increase giving, people in charities need to become better at relating to people quite different from themselves.

Other ways to engage more people to give —>

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3 Responses to Designer brands drive charitable giving

  1. Pingback: Nine reasons why Red Nose Day is brilliant and deserves your money(!) | Caroline Fiennes @carolinefiennes

  2. Pingback: Nine reasons why Red Nose Day is brilliant and deserves your money(!) | Giving Evidence

  3. Pingback: Nine reasons why Red Nose Day is brilliant and deserves your money(!) | Giving Evidence

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