Wearing designer logos virtually doubles donations
According to a study reported by The Economist, all you have to do to increase donations is to dress well! A team of volunteers knocking on doors solicited donations raised nearly twice as much when wearing designer gear as when they weren’t (38 EUR cents against
This is particularly interesting because most people who work for charities (and are doing the asking) are not people interested in brands. They’re a different value mode : brand-conscious people tend to be outer-directed people, whereas most people in charities are inner-directed. To increase giving, people in charities need to become better at relating to people quite different from themselves.