Discount on highly-acclaimed new book!
'Great advice' - Dragons' Den's James Caan. 'Insight for any donor' - The Body Shop. 'Freakonomics for charity - but with better cartoons' - charity CEO
Tag Archives: more philanthropy
Promoting giving to charity is like marketing discretionary purchases
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
Caroline Fiennes @carolinefiennes 