Discount on highly-acclaimed new book!
'Great advice' - Dragons' Den's James Caan. 'Insight for any donor' - The Body Shop. 'Freakonomics for charity - but with better cartoons' - charity CEO
Author Archives: carolinefiennes
Does donor education achieve anything? Here’s how to find out
I ran a session this month with The Philanthropy Workshop, the flagship donor education programme invented by Rockefeller Philanthropy Advisors and run in the UK by the Institute of Philanthropy. It’s one of numerous activities by advisors, private banks and universities … Continue reading
The good, and the weird, features of Peter Singer’s The Life You Can Save
‘How much should each of us give to help the world’s poor?’, asks the moral philosopher Peter Singer in his book The Life You Can Save. It’s a cracking book, with some great insights about poverty, effective solutions and the weirdness … Continue reading
Posted in Analysing giving
Tagged Charity, Donation, Giving, Giving behaviour, how much?, life you can save, Peter Singer, Philanthropy
2 Comments
Why comparing giving in the US and in the UK is a total red herring
If I had a pound for every time I’d heard people try to compare giving in the US and in the UK, I’d have more pounds than is given in both together. It’s a rubbish comparison. Here’s why. First, they … Continue reading
Posted in Analysing giving, Promoting giving
Tagged Charity, Donation, Donor, Donors, Giving, Philanthropy, US UK comparison international
4 Comments
Book: It Ain’t What You Give, It’s The Way That You Give It
It Ain’t What You Give, It’s The Way That You Give It ‘The Freakonomics of the charity world – with better cartoons’ – Martin Houghton-Brown, CEO, Missing People ‘Great advice: inspiring, entertaining and much-needed’ – James Caan, Dragons’ Den panellist ‘A unique and very clear … Continue reading
Posted in Promoting giving
4 Comments
Why Eurostar’s charity partnership with the Ashden Awards is a very good idea*
Partnering to create value Interested in fostering innovation, Eurostar has teamed up with the Ashden Awards for Sustainable Energy to create a new prize for local sustainable transport initiatives. In principle, Eurostar could have created an infrastructure of its own … Continue reading
Posted in Analysing giving
Tagged Ashden, Ashden Awards, Charity, Eurostar, Giving, Partnership, Philanthropy, Prize, Sainsbury, Sustainable transport, sustainable travel
3 Comments
Cheryl Cole Foundation: The most important 3 words
It’s off to a great start. But trouble ahead? Here’s what it should do. In its first year, Cheryl Cole’s Foundation is teaming up with the Prince’s Trust. Good. New donors almost always do well to partner with existing donors … Continue reading
Promoting giving to charity is like marketing discretionary purchases
Getting more people to give to charity = getting people to change their behaviour. That is, it’s a marketing job. The same as getting you to buy Coke rather than Pepsi, or to buy stilton outside Christmas, to buy a … Continue reading
Why do charities ignore millions of donors?
Despite my giving £200 to Cancer Research UK through JustGiving when a friend did a sponsored something, I never heard a bean from Cancer Research UK about it. A year later, I gave £100 to another charity when another friend … Continue reading
Posted in Promoting giving
Tagged Charity, Donate, Donor, Donor experience, Giving, Giving behaviour, Giving White Paper, Just Giving, Justgiving, New donor, Sponsor, Sponsorship
14 Comments
Designer brands drive charitable giving
Wearing designer logos virtually doubles donations According to a study reported by The Economist, all you have to do to increase donations is to dress well! A team of volunteers knocking on doors solicited donations raised nearly twice as much when … Continue reading
Who gives to charity, why, who doesn’t, why not & what to do about it
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and … Continue reading
Caroline Fiennes @carolinefiennes 