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Tag Archives: Giving
Partnering to create value Interested in fostering innovation, Eurostar has teamed up with the Ashden Awards for Sustainable Energy to create a new prize for local sustainable transport initiatives. In principle, Eurostar could have created an infrastructure of its own … Continue reading
Despite my giving £200 to Cancer Research UK through JustGiving when a friend did a sponsored something, I never heard a bean from Cancer Research UK about it. A year later, I gave £100 to another charity when another friend … Continue reading
Wearing designer logos virtually doubles donations According to a study reported by The Economist, all you have to do to increase donations is to dress well! A team of volunteers knocking on doors solicited donations raised nearly twice as much when … Continue reading
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and … Continue reading