Tag Archives: Giving

Why Eurostar’s charity partnership with the Ashden Awards is a very good idea*

Partnering to create value  Interested in fostering innovation, Eurostar has teamed up with the Ashden Awards for Sustainable Energy to create a new prize for local sustainable transport initiatives. In principle, Eurostar could have created an infrastructure of its own … Continue reading

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Cheryl Cole Foundation: The most important 3 words

It’s off to a great start. But trouble ahead? Here’s what it should do. In its first year, Cheryl Cole’s Foundation is teaming up with the Prince’s Trust. Good. New donors almost always do well to partner with existing donors … Continue reading

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Why do charities ignore millions of donors?

Despite my giving £200 to Cancer Research UK through JustGiving when a friend did a sponsored something, I never heard a bean from Cancer Research UK about it. A year later, I gave £100 to another charity when another friend … Continue reading

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Designer brands drive charitable giving

Wearing designer logos virtually doubles donations According to a study reported by The Economist, all you have to do to increase donations is to dress well! A team of volunteers knocking on doors solicited donations raised nearly twice as much when … Continue reading

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Who gives to charity, why, who doesn’t, why not & what to do about it

A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and … Continue reading

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