I have been looking through the catalogue for spending airmile-type points from the airline Etihad. Alongside the various objects and experiences are vouchers at various retailers. Strikingly, the price (in points) of a £50 voucher varies between retailers – pretty substantially. Money at Harrods costs over an eighth more than it does at Goldsmith, a high street jeweller. I thought that kind of funny because ostensibly £50 is worth the same anywhere.
I’ve long hated vouchers. They’re a way of giving people money but destroying much of the value – choice – therein. At best they’re an interest-free loan to the retailer; at worst you lose them and it’s a donation to the retailer.
Here’s the range of ‘prices’ for £50 vouchers on Etihad’s airmiles programme (i.e. a £50 Harrods voucher costs 11,815 points):
|11,720||Marks & Spencer, £50|
|10,740||iTunes, £50 (equivalent)|
|Variance in cost of £50 vouchers|
Even money is more expensive at Harrods. Funny old game. Gotta love classical economics…