How can we best support charities?

Charities are not equally good. Neither are techniques for finding and supporting them. Giving Evidence advises donors – individuals, families, foundations, companies, governments – on the ways of giving which will achieve the best ‘returns’, by a fanatical devotion to the evidence.


New book about effective ways of giving: It Ain’t What You Give, It’s The Way That You Give It

Freakonomics of the charity sector’, Martin Houghton-Brown, CEO, Missing People

The Body Shop: ‘A very clear guide with insight for any donor’

Dragons’ Den’s James Caan: ‘great advice: inspiring and entertaining’

Available at introductory discount from here, and on Kindle.


Work with donors:

Eurostar: ‘Caroline Fiennes is a great source of advice… helped Eurostar become effective very quickly’

We help donors across the whole range from choosing objectives, defining a strategy, gathering relevant partners, implementation (including identifying great charities and other non-profits to support), to tracking the charities’ impact, and tracking and improving the donor’s own impact. Recent clients have included a new family foundation, professional tennis players, Guardian News Media group and global a professional service firm.

All our work is based on evidence about how to achieve the most for beneficiaries: finding great organisations, helping them in the highest-value ways, and minimizing the work-load and wastage created for them.


Press coverage of Giving Evidence and It Ain’t What You Give, It’s The Way That You Give It


Does it matter which charity you support, or how you support them?

Yes! This article describes various ways of improving education in India, all of which sound great, but some are 25x better than others.

Here a company gives ~£2.5m in such a bad fashion that it will achieve almost nothing.

This describes a rather better process for giving, in which a company uses a foundation’s existing infrastructure to gain economies of scale.

What are the three golden rules of effective charitable giving? They’re here–>

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