Discount on highly-acclaimed new book!
'Great advice' - Dragons' Den's James Caan. 'Insight for any donor' - The Body Shop. 'Freakonomics for charity - but with better cartoons' - charity CEO
Tag Archives: Charity
Who gives to charity, why, who doesn’t, why not & what to do about it
A segmentation based on Maslow’s hierarchy of needs is helpful in showing who gives, who doesn’t, and how to get more people giving more substantially and more often. This paper describes the segmentation, gives the data about giving behaviour and … Continue reading
Prince Harry: gives charity what he does best
Prince Harry goes to the Arctic: of course the press go too. Smart guy. He’s doing what great donors do best: bringing to his charitable passions the most valuable and most unusual resources he can access. Raising the profile and … Continue reading
Charitable gifts for the Royal Wedding: analysis of the plan
Prince William &Kate Middleton are asking for donations to a set of charities, rather than wedding gifts. Here’s my analysis of their plan. Good idea For sure the couple don’t need any towels from John Lewis. And since charities’ income falls … Continue reading
Caroline Fiennes @carolinefiennes 